Beth Marie Oliver is a leading expert on physical fitness, the creative implementation of group fitness strategies, and strategic management within the fitness industry. With nearly three decades experience at NIKE, two decades working with MOSSA, and a growing media platform, Beth Marie Oliver is a resource of abundant knowledge pertaining—but not limited to—how to launch a fitness component within an organization, how to select and train the most effective personal trainers and group instructors, and how to understand a wide variety of trends within the fitness industry.
BETH’S BACKGROUND + QUALIFICATIONS
Beth fell in love with ballet at the age of 6 years old. As a young adult, after receiving her degree from the University of Oregon, Beth traveled the world as a professional dancer, teacher, and choreographer.
When her dancing career finished, Beth took her skills to Nike in 1993, where she spent nearly three decades working as the Fitness Manager overseeing Nike World Headquarters. During her tenure at Nike, Beth recruited and managed a large staff of widely respected Nike personal trainers and group instructors. Beth oversaw 130 group fitness classes and 250 hours of personal training each week, and managed a substantial yearly budget.
While at Nike, Beth created Nike Dynamic Yoga—a program specifically for elite and professional athletes. Beth launched this program at Nike’s WHQ and subsequently trained and rolled this program out in sponsored universities and gyms in Asia. Additionally, Beth created a Contemporary Strength--a unique approach to bodyweight training, designed to create a long, lean body associated with a dancer. Beth also created and launched Nike Fitness Academy, a week-long intensive course for potential Nike Trainers and Group Instructors.
Beth frequently used her skills as a Subject Matter Expert across the Nike matrix – creating content for categories, providing team building content, assisting in video and print shoots, and working with Women’s Training categories in Asia to launch new fitness programs, train instructors, present at conventions, and inform media about current trends.
In addition to her work at NIKE, Beth has consulted for MOSSA (FKA BODY TRAINING SYSTEMS) since 1997. Her roles at MOSSA have included working as a Pro-Trainer, Presenter, and Dynamic Educator and since 2005, as the Group Centergy Program Developer.
Beth’s experience has naturally positioned her as a subject matter expert in the media. Beth has appeared on the Dr. Oz show, and has been a regular guest on ABC’s “AM Northwest” and "Afternoon Live" since 2008 as a Fitness Expert.